The Operating System for Vehicle Media.
The first self-serve Vehicle Media Network — brands buy impressions by vehicle segment, CPOs earn passive yield on every charging session.
The Medium
EV charging is a 30-minute media window with no competition
While the vehicle charges, the driver has nothing to do and nowhere to go. VideoEV is the ad inventory that runs during those 30 minutes — one screen, one session, one advertiser at a time.
Captive, distraction-free
Drivers are stationary and screen-ready for 15–45 minutes. No scroll-past, no tab-away. The content is the context.
Income-skewed by the vehicle itself
EV ownership correlates tightly with high income. The vehicle is the qualifying signal — no cookie required.
Real-world intent data
Where someone charges — airport, luxury retailer, hotel — reveals more about them than a browser history ever could.
A compounding audience
EV adoption is accelerating. Early EV owners are disproportionately influential buyers across every luxury category.
Session Anatomy
Every session begins and ends at the screen
Drivers must authenticate, pay, and confirm to start — then return to unplug and close. These required steps bookend every 30-minute window with guaranteed, high-attention impressions no other format can replicate.
Captive · Start
Session start
- 1Authenticate
- 2Select charge level
- 3Confirm & pay
- 4Charge starts
Media Window
One advertiser.
Full screen.
No competition.
Video and brand content plays continuously as the vehicle charges — personalized to the driver by make, location, and behavioral signals.
Captive · End
Session end
- 1Stop session
- 2Unplug vehicle
- 3Confirm completion
- 4Receipt sent
The Audience
They spent $65k to get here. They're not going anywhere for 30 minutes.
The average EV driver has a household income above $150k and just made a $65k purchase decision. The vehicle is the qualification signal. The charging session is the window.
How It Works
From brief to attribution in three steps
Build your audience
Use the VideoEV Audience Builder to target by vehicle make and model, MSRP tier, charging behaviour, station type, and location. Session-resolved identity — OCPP identifiers matched to vehicle profiles through our Vehicle Identity Graph.
Serve across three screens
Creative runs simultaneously on the kiosk (16:9, seen at 2m), the driver's mobile app (in-app native), and in-car display tablets. Each format is served within the active charging session.
Measure real outcomes
Track post-charge app installs, web visits, store footfall, and matched purchase signals — all in the real-time reporting dashboard.
Data Products
Three layers that turn a charging session into addressable media
Each product works standalone. Combined, they form a closed-loop data stack — from identity resolution through clean-room matching to real-time audience intelligence — built entirely on OCPP charging signals.
Vehicle Identity Graph
The identity layer.
Persistent, privacy-safe vehicle profiles built from OCPP 2.0.1 charging session data. Resolves hardware-level session identifiers to vehicle make, model, year, battery capacity, and charge behaviour — no cookies, no device IDs.
Data Clean Room
Secure first-party matching.
Brands bring CRM and CDP data. VideoEV provides the Vehicle Identity Graph as the identity spine. Matching runs in an isolated environment — raw records never leave. Outputs include matched reach estimates, overlap analysis, suppression lists, and lookalike seeds.
Vehicle Intelligence
Real-time EV audience signals.
Live and historical insights on EV drivers at the exact moment of charge. Powers contextual creative decisions and granular audience segmentation — updated every session, not every quarter.
Work with VideoEV
One network. Three ways in.
Reach EV drivers that buy
Build targeted campaigns against session-resolved vehicle data. Set your CPM, choose your surfaces, and track every outcome in real time. Minimum buys start at $5k.
- Session-resolved audience targeting
- Creative across kiosk, mobile & in-car
- Real-time attribution dashboard
- Brand safety — 100% contextual
We respond within one business day
Turn infrastructure into income
Add VideoEV screens to your stations. We handle the ad operations — revenue share deposits monthly, no upfront investment required.
- White-label kiosk & app UI
- Revenue share model — zero upfront
- Works with existing OCPP hardware
- Full ad operations handled for you
Currently expanding with US networks
Drive affluent shoppers in-store
EV drivers spend 30% more on discretionary categories than the average consumer. Place ads at nearby chargers and measure foot traffic back to your location.
- Geo-targeted by store proximity
- Audience: $150k+ household income
- Foot-traffic attribution included
- Curb-to-counter measurement
We respond within one business day