Audience & Data
Three layers of signal. Read from the wire.
Every OCPP session delivers three layers of signal: vehicle identity, live telemetry, and location context. The source signals are read directly from the OCPP wire, not from a panel or a probabilistic ping. Derived outputs (income proxy, session-duration estimate, inferred miles driven) are modeled from those source signals and labeled as such where they appear.
The problem
"Luxury auto intender" is a survey panel in a trench coat.
Third-party cookies are deprecated. Vistar Media and OUTFRONT Media run sophisticated DOOH audience products built on polygon-defined catchments, panel-augmented mobile-location modeling, and third-party demographic overlays. Gas Station TV (GSTV) uses panel-based demographics. The “luxury auto intender” segment a planner buys in those systems is a modeled audience derived from phone movement plus panel and survey data. VideoEV resolves the vehicle from the OCPP wire instead, so a buyer trades against a resolved vehicle segment with a per-bid match-confidence class, not against a modeled profile.
VideoEV data originates at the OCPP layer, the physical protocol between EV and charger. What crosses the wire is an encrypted hardware identifier. The Vehicle Identity Graph resolves it to make, model, and MSRP tier deterministically where graph coverage exists, with a match-confidence class on every bid request. Unresolved sessions fall back to contextual-only inventory. The signal is hardware-derived; mobile-location and panel data are not in the audience filter.
Vistar / OUTFRONT / GSTV targeting
- ✕Credit bureau income model ± wide margin
- ✕"Auto intender" from DMP panel (self-reported)
- ✕Dwell time: estimated from foot traffic proxy
- ✕Location: billboard radius / pump proximity (200–500m)
VideoEV, direct from OCPP
- ✓Session-resolved make, model, year, trim
- ✓MSRP-derived income (public, hard data)
- ✓Dwell: live State of Charge from the charger
- ✓Location: specific station, venue type, ZIP+4
Signal layers
Three layers. Source signals read from the wire.
The car is the audience signal.
At OCPP session initiation, the charger receives an EVCCID, an encrypted hardware identifier, never Make, Model, or VIN. VideoEV's identity resolution layer matches it against the Vehicle Identity Graph: a cross-reference of hardware identifiers, CPO session histories, and public trim / MSRP data. Make and Model are resolved deterministically where the graph has coverage; Trim and Year resolve where the graph supports it. MSRP is public record. A $145,000 Porsche Taycan Turbo S driver does not need income modeling, the resolved vehicle segment carries the signal.
Signal fields
State of Charge tells you everything.
A driver arriving at 8% SoC has likely driven 150+ miles to reach the charger. At that SoC, a DC fast charge to 80% typically runs 30–45 minutes. The OCPP stream updates SoC live, so predicted session duration is derived from live telemetry rather than a panel average. Individual sessions still vary; we report the actual dwell per session.
Signal fields
The station is the segment.
A Level 2 charger at a Whole Foods flagship is a different buy than a DC fast charger at a highway rest stop. Every station is tagged at setup with venue type, station tier, geo coordinates, and surrounding POI data. That context is appended to every bid request. You are not buying a screen in a vague location, you are buying a specific environment.
Signal fields
Signal comparison
Where our data sits vs. the alternatives.
OCPP (Open Charge Point Protocol) is the industry-standard communication layer between EV charging stations and network operators. VideoEV reads vehicle data at this layer , before it reaches any ad tech stack.
Targeting
Deterministic Physics-Based Targeting. Not mobile-location inference.
Vistar Media and OUTFRONT Media infer audiences from anonymized mobile-location pings , a probabilistic estimate of who walked past a billboard. VideoEV reads kW draw, voltage, and the EVCCID from OCPP telemetry; the Vehicle Identity Graph resolves those signals to make, model, and MSRP tier. The filter is a hardware signal, not a household model. Cookieless by construction. No PII in the bid stream.
Inventory Intelligence
Not all charging sessions are worth the same CPM.
A Thursday morning commute at a luxury retail station is a different buy than a Saturday afternoon highway pull-in. The session context is right there in the OCPP stream. We surface it, so buyers bid on it, and CPOs yield on it.
For media buyers
Dayparting at the charger
Weekday 6–9am is urban professionals, short sessions, high frequency. Saturday afternoon is 50-minute highway sessions, road-trip mode. Same network. Different buy. Bid accordingly.
For CPOs
Dynamic Yield on every session
Your 8am rush earns more than your 2am lull, and it should. Price floors and ceilings shift with demand in real time. Off-peak inventory still clears. Peak sessions command the premium they deserve. No stall sits idle.
Blended across all dayparts
Per-session yield varies by venue mix, vehicle segment, daypart, and flight density, vs. $0 from screens with no media partnership.
Work with VideoEV
One network. Three doors in.
We can size a test in a week, regardless of which budget pool it sits inside.
Verified reach. Closed-loop outcomes.
Build campaigns against hardware-resolved vehicle audiences. Run on kiosk, mobile, and in-car. Exposures export AMC-ready; clean-room match runs inside your own AMC instance.
- Hardware-resolved audience targeting
- Kiosk, mobile, and in-car video
- AMC-ready export · pixel today
- Contextual, brand-safe inventory
Pilots from $25k. Reply within one business day.
The vehicle side of your retail plan.
Near-store and in-vehicle impressions that complement your retail media network. A charger in a Target or Walmart parking lot is a shoppable moment with 28 minutes of attention.
- Near-store proximity at scale
- Sits beside Amazon Ads, Walmart Connect
- OpenRTB 2.6 programmatic
- Incrementality via AMC-ready exposure export
Sized against your retail media footprint.
Turn OCPP into yield.
Read-only OCPP integration on hardware you already own. Revenue share on every session. Compatible with Driivz, AMPECO, ChargeLab, and EV Connect.
- No new hardware required
- Revenue share, zero upfront
- Works with OCPP 2.0.1
- Full ad operations handled
Expanding with US charging networks.