Audience & Data
The charger already knows more than your DMP.
Every OCPP session delivers three layers of signal: vehicle identity, live telemetry, and location context. None of it is modeled. None of it comes from a panel. It comes from the wire.
The problem
"Luxury auto intender" is a survey panel in a trench coat.
Third-party cookies are deprecated. Most DOOH audience data is credit bureau inference packaged into a DSP UI. The "luxury auto intender" segment your planner is buying against was built from self-reported surveys and income modeling. You are buying a profile. We give you the car.
VideoEV data originates at the OCPP layer — the protocol that governs the physical connection between an EV and a charger. What crosses the wire is an encrypted hardware identifier, not a vehicle profile. VideoEV resolves it. The match goes upstream to every bid request.
Traditional DOOH targeting
- ✕Credit bureau income model ± wide margin
- ✕"Auto intender" from DMP panel (self-reported)
- ✕Dwell time: estimated from foot traffic proxy
- ✕Location: billboard radius (200–500m)
VideoEV — direct from OCPP
- ✓Session-resolved make, model, year, trim
- ✓MSRP-derived income (public, hard data)
- ✓Dwell: live State of Charge from the charger
- ✓Location: specific station, venue type, ZIP+4
Signal layers
Three layers. All deterministic. All from the source.
The car is the credential.
At OCPP session initiation, the charger receives an EVCCID — an encrypted hardware identifier, never Make, Model, or VIN. VideoEV's identity resolution layer matches it against the Vehicle Identity Graph: a cross-reference of hardware identifiers, CPO session histories, and OEM data. Make, Model, Year, and Trim are resolved deterministically. MSRP is public record. A $145,000 Porsche Taycan Turbo S driver doesn't need income modeling — you already know what they drive.
Signal fields
State of Charge tells you everything.
A driver arriving at 8% SoC drove 180+ miles to get here. They are plugging in for 45 minutes minimum — and the OCPP stream confirms it in real time. This is not estimated viewability. It is verified dwell, updated by the second throughout the session. We know the duration before the first ad break starts.
Signal fields
The station is the segment.
A Level 2 charger at a Whole Foods flagship is a different buy than a DC fast charger at a highway rest stop. Every station is tagged at setup with venue type, station tier, geo coordinates, and surrounding POI data. That context is appended to every bid request. You are not buying a screen in a vague location — you are buying a specific environment.
Signal fields
Signal comparison
Where our data sits vs. the alternatives.
OCPP (Open Charge Point Protocol) is the industry-standard communication layer between EV charging stations and network operators. VideoEV reads vehicle data at this layer — before it reaches any ad tech stack.
Targeting
Hardware-derived vehicle identity. Deterministic, not modeled.
VideoEV's Audience Builder resolves OCPP session identifiers to vehicle profiles — Make, Model, MSRP proxy — through our Vehicle Identity Graph. The signal comes from the charging hardware, not a panel or a survey.
Inventory Intelligence
Not all charging sessions are worth the same CPM.
A Thursday morning commute at a luxury retail station is a different buy than a Saturday afternoon highway pull-in. The session context is right there in the OCPP stream. We surface it — so buyers bid on it, and CPOs yield on it.
For media buyers
Dayparting at the charger
Weekday 6–9am is urban professionals, short sessions, high frequency. Saturday afternoon is 50-minute highway sessions — road-trip mode. Same network. Different buy. Bid accordingly.
For CPOs
Dynamic Yield on every session
Your 8am rush earns more than your 2am lull — and it should. Price floors and ceilings shift with demand in real time. Off-peak inventory still clears. Peak sessions command the premium they deserve. No stall sits idle.
Blended across all dayparts
CPOs on VideoEV average $3.20 per charging session — vs. $0 from screens with no media partnership.
Work with VideoEV
One network. Three ways in.
Reach EV drivers that buy
Build targeted campaigns against session-resolved vehicle data. Set your CPM, choose your surfaces, and track every outcome in real time. Minimum buys start at $5k.
- Session-resolved audience targeting
- Creative across kiosk, mobile & in-car
- Real-time attribution dashboard
- Brand safety — 100% contextual
We respond within one business day
Turn infrastructure into income
Add VideoEV screens to your stations. We handle the ad operations — revenue share deposits monthly, no upfront investment required.
- White-label kiosk & app UI
- Revenue share model — zero upfront
- Works with existing OCPP hardware
- Full ad operations handled for you
Currently expanding with US networks
Drive affluent shoppers in-store
EV drivers spend 30% more on discretionary categories than the average consumer. Place ads at nearby chargers and measure foot traffic back to your location.
- Geo-targeted by store proximity
- Audience: $150k+ household income
- Foot-traffic attribution included
- Curb-to-counter measurement
We respond within one business day