For Commerce & Retail Media Teams

The vehicle side of connected commerce.

Shoppers no longer begin and end on a retailer site. They charge a car in a Target parking lot. They scan a QR in a Walmart lot. They sit for 28 minutes with nothing to do. VideoEV is that 28-minute window, sold programmatically, attributed to actual purchase.

Where it fits in a plan
$107.6B
US retail media ad spend, 2026
Skai × Stratably, 2026
19.3%
Commerce media share of US digital ad spend, 2025
EMARKETER, Jun 2025
+35.1%
CAGR of non-retail commerce media, 2025–2027
EMARKETER, Jun 2025
52%
Advertisers shifting display from open-web DSPs to retail-media DSPs
Skai × Stratably, 2026

The Moment

Near-store. In-vehicle. Captive.

A DC fast charger at a Target, Walmart, Meijer, or Whole Foods sits on the same parcel as the retailer. The car is the shopper. The 28 minutes is the moment. VideoEV reads the charger telemetry to resolve what is plugged in, serves video against that session, and exports hashed exposures AMC-ready for clean-room matching inside the advertiser\'s own AMC instance.

It is a commerce media impression, in a place where commerce media was not previously buyable.

Session Profile
  • Dwell28 min avg, captive
  • IdentityHardware-confirmed vehicle
  • Audience$65k+ avg MSRP, $150k+ HHI
  • SignalOCPP 2.0.1 telemetry, read-only
  • MeasurementAMC purchase attribution
  • ProtocolIAB OpenRTB 2.6 compatible

Plan Fit

How does VideoEV fit inside a retail media plan?

VideoEV is not a retail media network. It is a vehicle media network that a retail media plan can use. Here is where it complements and where it substitutes.

Adjacent buy
VideoEV role
Why
On-site retail media (Amazon Ads, Walmart Connect, Kroger Precision)
Pre-basket. Complements.
Lower-funnel at the retailer. VideoEV sits upstream.
Off-site retail media extensions
Direct alternative.
Same budget pool. Hardware-confirmed audience instead of probabilistic.
In-store digital screens
Near-store companion.
The parking lot charger reaches the shopper before they walk in.
CTV and premium OLV
Incremental reach.
Captive 28-minute attention at $14 to $24 CPM, not a TV CPM.
Programmatic DOOH (Vistar, Place Exchange)
Upgrade path.
Hardware-derived vehicle identity, not modeled mobile-location audiences. Same OpenRTB 2.6 pipes.

The Pressure

How do commerce media teams prove incrementality?

You are under pressure to prove sales lift.

eMarketer reports 57.5% of mid-spend commerce media buyers cite proving incremental value as their top challenge. VideoEV closes through AMC, not modeled reach.

Retail media extensions keep pitching mobile location.

Probabilistic pings assume who walked past a board. VideoEV knows what is plugged in. The charger is the identity, not the phone.

You need cross-channel integration, not another silo.

OpenRTB 2.6 auction, AMC attribution, and standard OOH planning conventions. Your team does not need a new workflow to buy it.

For commerce and retail media teams

Fit VideoEV into your next connected commerce plan.

We will size a test against your retail media footprint in one call. Reply within one business day.

Attribution roadmap

AMC-ready. Pixel today, clean-room match when you connect your AMC instance.

Most DOOH networks report reach. VideoEV exports hashed exposures in the shape your AMC instance expects, so when your team uploads them to your own clean room, campaign outcomes land against verified Amazon purchase records, not modeled impressions. Today\'s default measurement is pixel-based; AMC-matched conversions surface once your instance is connected.

Amazon Marketing Cloud, export contract
AMC-ready
01

Impression served

Driver sees your ad on the VideoEV kiosk during a charging session. Timestamp and hashed vehicle token logged. No PII.

02

AMC-ready export

Hashed exposure events are exported in AMC's advertiser-uploaded-data schema, designed to be uploaded to your AMC instance. No customer ID, email, or account-level join key leaves the export.

03

Clean-room match (your AMC)

Inside your AMC instance, the uploaded exposures are matched to verified Amazon purchase records within the attribution window, at aggregated audience level. VideoEV does not operate the clean room; your team controls it.

04

ROI reported

Your dashboard shows pixel-measured conversions today; AMC-matched conversions surface once your AMC instance is connected and running the exposure upload. Clean-room matching, not user-level 1:1 attribution.

AMC-ready export contract. Clean-room matching runs inside your AMC instance; no PII leaves the export. Attribution window configurable per campaign.

Compatible: Amazon DSP
Pixel → Sale
Today, via pixel
Default measurement for live campaigns
AMC export
When you connect AMC
Clean-room match, runs in your instance
24h
Default attribution window
Configurable per campaign