For Commerce & Retail Media Teams

The vehicle side of connected commerce.

Shoppers no longer begin and end on a retailer site. They charge a car in a Target parking lot. They scan a QR in a Walmart lot. They sit for 28 minutes with nothing to do. VideoEV is that 28-minute window, sold programmatically, attributed to actual purchase.

Where it fits in a plan
86%
Marketers "extremely focused" on connected commerce
OAAA / Winterberry, Mar 2026
98%
Treat OOH as core or supporting in connected commerce
OAAA / Winterberry, Mar 2026
+18%
YoY growth in commerce media ad revenue
IAB / PwC, FY 2025
$63.4B
US commerce media market, 2025
IAB / PwC, FY 2025

The Moment

Near-store. In-vehicle. Captive.

A DC fast charger at a Target, Walmart, Meijer, or Whole Foods sits on the same parcel as the retailer. The car is the shopper. The 28 minutes is the moment. VideoEV reads the charger telemetry to confirm what is plugged in, serves video against that session, and matches back to Amazon purchases through AMC.

It is a commerce media impression, in a place where commerce media was not previously buyable.

Session Profile
  • Dwell28 min avg, captive
  • IdentityHardware-confirmed vehicle
  • Audience$65k+ avg MSRP, $150k+ HHI
  • SignalOCPP 2.0.1 telemetry, read-only
  • MeasurementAMC purchase attribution
  • ProtocolIAB OpenRTB 2.6 compatible

Plan Fit

How does VideoEV fit inside a retail media plan?

VideoEV is not a retail media network. It is a vehicle media network that a retail media plan can use. Here is where it complements and where it substitutes.

Adjacent buy
VideoEV role
Why
On-site retail media (Amazon Ads, Walmart Connect, Kroger Precision)
Pre-basket. Complements.
Lower-funnel at the retailer. VideoEV sits upstream.
Off-site retail media extensions
Direct alternative.
Same budget pool. Hardware-confirmed audience instead of probabilistic.
In-store digital screens
Near-store companion.
The parking lot charger reaches the shopper before they walk in.
CTV and premium OLV
Incremental reach.
Captive 28-minute attention at $18 to $34 CPM, not a TV CPM.
Programmatic DOOH (Vistar, Place Exchange)
Upgrade path.
Hardware identity, not mobile pings. Same OpenRTB 2.6 pipes.

The Pressure

How do commerce media teams prove incrementality?

You are under pressure to prove sales lift.

eMarketer reports 57.5% of mid-spend commerce media buyers cite proving incremental value as their top challenge. VideoEV closes through AMC, not modeled reach.

Retail media extensions keep pitching mobile location.

Probabilistic pings assume who walked past a board. VideoEV knows what is plugged in. The charger is the identity, not the phone.

You need cross-channel integration, not another silo.

OpenRTB 2.6 auction, AMC attribution, and standard OOH planning conventions. Your team does not need a new workflow to buy it.

For commerce and retail media teams

Fit VideoEV into your next connected commerce plan.

We will size a test against your retail media footprint in one call. Reply within one business day.

Closed-Loop Attribution

From screen impression to verified Amazon purchase

Most DOOH networks sell reach. VideoEV sells proof. Using Amazon Marketing Cloud, we match a charger-side impression to an actual purchase event, turning brand awareness into a measurable sales outcome.

Amazon Marketing Cloud Integration
Active
01

Impression served

Driver sees your ad on the VideoEV kiosk during a charging session. Timestamp and VIN logged.

02

Signal matched

VideoEV correlates the charger impression with the driver's Amazon customer ID via AMC clean-room matching.

03

Purchase verified

Amazon Marketing Cloud confirms whether a purchase occurred on Amazon within the attribution window.

04

ROI reported

Your dashboard shows verified screen-to-sale conversions, not modeled reach, actual purchases.

Clean-room matching via AMC, no PII shared. Attribution window configurable per campaign.

Compatible: Amazon DSP
Screen → Sale
Full attribution chain
Not modelled reach
AMC
Clean-room matching
Zero PII exposure
30-day
Attribution window
Configurable per campaign