The Vehicle Media Network.
Gas Station TV gets 3 minutes at a pump. VideoEV gets 28 — at a DC fast charger, with hardware-confirmed vehicle identity and zero cookies.
The Medium
EV charging is a 28-minute media window. Gas pumps get 3.
VideoEV is the first programmatic DOOH network built natively on EV charging infrastructure. While the vehicle charges, the driver is stationary and screen-ready — one session, one advertiser, 100% share of voice. No competing ads. No banner blindness. No skip button.
9× longer dwell than Gas Station TV
Gas Station TV (GSTV) delivers ~3 minutes of distracted attention at a gas pump. VideoEV delivers 28 minutes of captive, undivided attention at a DC fast charger. The driver is stationary. There is nowhere else to look.
Physics confirms the audience
OCPP telemetry reads the exact kW draw and voltage of every charging session. That signal infers vehicle make, model, and MSRP tier in real time. No cookie. No panel. No probabilistic model.
Location intent beats browser history
Charging at a Whole Foods lot, a Marriott valet, or a Porsche dealer means something. Context-layer signals from where someone charges outperform any retargeting pixel.
The audience only grows
US EV sales hit 1.3 million units in 2024. Each new EV on the road is a new verified, high-income impression in the VideoEV network — permanently added, without a single new ad placement.
Session Anatomy
Every session begins and ends at the screen
Drivers must authenticate, pay, and confirm to start — then return to unplug and close. These required steps bookend every 30-minute window with guaranteed, high-attention impressions no other format can replicate.
Captive · Start
Session start
- 1Authenticate
- 2Select charge level
- 3Confirm & pay
- 4Charge starts
Media Window
One advertiser.
Full screen.
No competition.
Video and brand content plays continuously as the vehicle charges — personalized to the driver by make, location, and behavioral signals.
Captive · End
Session end
- 1Stop session
- 2Unplug vehicle
- 3Confirm completion
- 4Receipt sent
The Audience
They spent $65k to get here. They're not going anywhere for 30 minutes.
The average EV driver has a household income above $150k and just made a $65k purchase decision. The vehicle is the qualification signal. The charging session is the window.
How It Works
Brief to verified purchase attribution. Three steps.
Build your audience
Target by vehicle make and model, MSRP tier, charging frequency, station type, and location. Every vehicle in your audience is hardware-confirmed via OCPP session data — not inferred from a probabilistic mobile ping. Unlike Vistar or OUTFRONT, there is no guessing.
Serve across three screens
Creative runs on the kiosk (16:9, full-screen, 2m away), the driver's eMSP mobile app (in-session native placement), and in-car display tablets. One session. Three touchpoints. 100% share of voice — no competing ads in the pod.
Measure real purchase outcomes
VideoEV uses Amazon Marketing Cloud (AMC) for closed-loop attribution. Match your exposed audience to verified Amazon purchase records. Not estimated foot traffic — actual sales. The same tool your search campaigns use, now extended into physical-world DOOH.
Data Products
Three layers that turn a charging session into addressable media
Each product works standalone. Combined, they form a closed-loop data stack — from identity resolution through clean-room matching to real-time audience intelligence — built entirely on OCPP charging signals.
Vehicle Identity Graph
The identity layer.
Persistent, privacy-safe vehicle profiles built from OCPP 2.0.1 charging session data. Resolves hardware-level session identifiers to vehicle make, model, year, battery capacity, and charge behaviour — no cookies, no device IDs.
Data Clean Room
Secure first-party matching.
Brands bring CRM and CDP data. VideoEV provides the Vehicle Identity Graph as the identity spine. Matching runs in an isolated environment — raw records never leave. Outputs include matched reach estimates, overlap analysis, suppression lists, and lookalike seeds.
Vehicle Intelligence
Real-time EV audience signals.
Live and historical insights on EV drivers at the exact moment of charge. Powers contextual creative decisions and granular audience segmentation — updated every session, not every quarter.
Work with VideoEV
One network. Three ways in.
Reach EV drivers that buy
Build targeted campaigns against session-resolved vehicle data. Set your CPM, choose your surfaces, and track every outcome in real time. Minimum buys start at $5k.
- Session-resolved audience targeting
- Creative across kiosk, mobile & in-car
- Real-time attribution dashboard
- Brand safety — 100% contextual
We respond within one business day
Turn infrastructure into income
Add VideoEV screens to your stations. We handle the ad operations — revenue share deposits monthly, no upfront investment required.
- White-label kiosk & app UI
- Revenue share model — zero upfront
- Works with existing OCPP hardware
- Full ad operations handled for you
Currently expanding with US networks
Drive affluent shoppers in-store
EV drivers spend 30% more on discretionary categories than the average consumer. Place ads at nearby chargers and measure foot traffic back to your location.
- Geo-targeted by store proximity
- Audience: $150k+ household income
- Foot-traffic attribution included
- Curb-to-counter measurement
We respond within one business day