The Vehicle Media Network.
A commerce media network for the EV driver. 28-minute captive sessions at the point of transaction, priced $14–$24 CPM by vehicle segment, measured AMC-ready against verified Amazon purchase records.
Pilots from $25k. Eight weeks, brief to attribution. No cookies, no mobile pings.
Who This Is For
Three doors into the network.
One vehicle media network. Different entry points depending on the budget pool you work inside.
Verified reach. Closed-loop outcomes.
Premium EV drivers, hardware-confirmed by the charger they plug into. Campaigns closed through Amazon Marketing Cloud. CPMs in the $14 to $24 range.
The vehicle side of connected commerce.
Near-store and in-vehicle impressions that sit alongside your retail media buys. A charger in a Target or Walmart parking lot is a shoppable moment with 28 minutes of attention.
Turn OCPP into yield.
Read-only OCPP integration. No new hardware. Revenue share on every session through IAB OpenRTB 2.6. Compatible with Driivz, AMPECO, ChargeLab, and EV Connect.
The Medium
EV charging is a 28-minute media window. Gas pumps get 3.
VideoEV is the first programmatic DOOH network built natively on EV charging infrastructure. While the vehicle charges, the driver is stationary and screen-ready, one session, one advertiser in the pod. No competing ads. No banner blindness. No skip button.
9× longer dwell than Gas Station TV
Gas Station TV (GSTV) delivers roughly three minutes of distracted attention at a gas pump. VideoEV delivers 28 minutes of captive attention at a DC fast charger, with the screen filling the line of sight for the full session.
The OCPP wire is the audience signal
OCPP telemetry reads kW draw, voltage, and the EVCCID from the session. Those signals resolve to make, model, and MSRP tier through the Vehicle Identity Graph. No cookie. No panel. No mobile-location inference.
Location intent beats browser history
Charging at a Whole Foods lot, a Marriott valet, or a Porsche dealer means something. Context-layer signals from where someone charges outperform any retargeting pixel.
The audience only grows
US EV sales hit 1.3 million units in 2024. Each new EV on the road is a new verified, high-income impression in the VideoEV network, permanently added, without a single new ad placement.
Session Anatomy
Every session begins and ends at the screen
Drivers must authenticate, pay, and confirm to start, then return to unplug and close. Those required steps bookend the session with two captive, high-attention windows, separated by the content window while the vehicle charges.
Captive · Start
Session start
- 1Authenticate
- 2Select charge level
- 3Confirm & pay
- 4Charge starts
Media Window
One advertiser.
Full screen.
No competition.
Video and brand content plays continuously as the vehicle charges, personalized to the driver by make, location, and behavioral signals.
Captive · End
Session end
- 1Stop session
- 2Unplug vehicle
- 3Confirm completion
- 4Receipt sent
Run a pilot
Eight weeks. Brief to verified purchase attribution.
We respond within one business day. Pilots start at $25k.
How It Works
Brief to verified purchase attribution. Three steps.
Build your audience
Target by vehicle make and model, MSRP tier, charging frequency, station type, and location. Audience eligibility is read from the OCPP wire and resolved through the Vehicle Identity Graph where coverage exists; unresolved sessions fall back to contextual-only inventory. The signal is hardware-derived, not modeled from mobile-location panels.
Serve across three screens
Creative runs on the kiosk (16:9, full-screen, 2m away), the driver's eMSP mobile app (in-session native placement), and in-car display tablets where supported. One session, three touchpoints, no competing ads in the pod.
Measure real purchase outcomes
VideoEV uses Amazon Marketing Cloud (AMC) for closed-loop attribution. Exposed audiences are matched to verified purchase records inside a clean room (no PII shared, no user-level 1:1 join). The same infrastructure your search campaigns run on, now extended into physical-world DOOH.
Attribution roadmap
AMC-ready. Pixel today, clean-room match when you connect your AMC instance.
Most DOOH networks report reach. VideoEV exports hashed exposures in the shape your AMC instance expects, so when your team uploads them to your own clean room, campaign outcomes land against verified Amazon purchase records, not modeled impressions. Today\'s default measurement is pixel-based; AMC-matched conversions surface once your instance is connected.
Impression served
Driver sees your ad on the VideoEV kiosk during a charging session. Timestamp and hashed vehicle token logged. No PII.
AMC-ready export
Hashed exposure events are exported in AMC's advertiser-uploaded-data schema, designed to be uploaded to your AMC instance. No customer ID, email, or account-level join key leaves the export.
Clean-room match (your AMC)
Inside your AMC instance, the uploaded exposures are matched to verified Amazon purchase records within the attribution window, at aggregated audience level. VideoEV does not operate the clean room; your team controls it.
ROI reported
Your dashboard shows pixel-measured conversions today; AMC-matched conversions surface once your AMC instance is connected and running the exposure upload. Clean-room matching, not user-level 1:1 attribution.
AMC-ready export contract. Clean-room matching runs inside your AMC instance; no PII leaves the export. Attribution window configurable per campaign.
Data Products
Three layers that turn a charging session into addressable media
Each product works standalone. Combined, they form a closed-loop data stack , from identity resolution through clean-room matching to real-time audience intelligence, built entirely on OCPP charging signals.
Vehicle Identity Graph
The identity layer.
Persistent, privacy-safe vehicle profiles built from OCPP 2.0.1 charging session data. Resolves hardware-level session identifiers to vehicle make, model, year, battery capacity, and charge behaviour, no cookies, no device IDs.
Data Clean Room
Secure first-party matching.
Brands bring CRM and CDP data. VideoEV provides the Vehicle Identity Graph as the identity spine. Matching runs in an isolated environment, raw records never leave. Outputs include matched reach estimates, overlap analysis, suppression lists, and lookalike seeds.
Vehicle Intelligence
Real-time EV audience signals.
Live and historical insights on EV drivers at the exact moment of charge. Powers contextual creative decisions and granular audience segmentation, updated every session, not every quarter.
Work with VideoEV
One network. Three doors in.
We can size a test in a week, regardless of which budget pool it sits inside.
Verified reach. Closed-loop outcomes.
Build campaigns against hardware-resolved vehicle audiences. Run on kiosk, mobile, and in-car. Exposures export AMC-ready; clean-room match runs inside your own AMC instance.
- Hardware-resolved audience targeting
- Kiosk, mobile, and in-car video
- AMC-ready export · pixel today
- Contextual, brand-safe inventory
Pilots from $25k. Reply within one business day.
The vehicle side of your retail plan.
Near-store and in-vehicle impressions that complement your retail media network. A charger in a Target or Walmart parking lot is a shoppable moment with 28 minutes of attention.
- Near-store proximity at scale
- Sits beside Amazon Ads, Walmart Connect
- OpenRTB 2.6 programmatic
- Incrementality via AMC-ready exposure export
Sized against your retail media footprint.
Turn OCPP into yield.
Read-only OCPP integration on hardware you already own. Revenue share on every session. Compatible with Driivz, AMPECO, ChargeLab, and EV Connect.
- No new hardware required
- Revenue share, zero upfront
- Works with OCPP 2.0.1
- Full ad operations handled
Expanding with US charging networks.