About VideoEV
Built around attribution, not bolted on.
Most ad networks bolt on measurement as an afterthought. VideoEV started from attribution — and built the medium around it.
Origin
Six years building closed-loop attribution at Comcast.
Six years at Comcast Advertising as Director of Strategy & Business Development. The job was selling ideas to a sales org, which means the ideas needed hard numbers behind them. TV advertising at that scale is a multi-billion dollar machine. The standing question nobody had fully answered: does any of it actually move purchase behaviour?
The Mastercard study answered it. Effectv's household-level TV impression data, matched against Mastercard transaction records — a specific household saw a specific spot, that cardholder spent at the advertised retailer within the attribution window. No panel. No model. Card swipes.
That wasn't how TV attribution had worked before. The closed loop that digital promised for twenty years and TV never delivered — until that study. The honest reaction was: why did this require a bank to make it work?
“We proved TV worked — but only because Mastercard handed us the transaction data. The whole time I kept thinking: what if the medium came with that data layer already in it? You wouldn't need a bank to loan you the proof.”
The Insight
The EV charger is a Mastercard terminal for impressions.
OCPP 2.0.1 is the protocol modern EV chargers speak. Every session, the charger transmits the vehicle VIN, battery state-of-charge, and session duration directly to the network operator. Precise, real-time data tied to a physical transaction — a specific person, in a specific vehicle, at a specific location, for a defined block of time.
Amazon Marketing Cloud closes the other side. An ad impression during that charging session, later matched to an Amazon purchase — same closed-loop proof that took a Mastercard partnership to achieve at Comcast. No third-party data deal needed. The charger sends the signal.
VideoEV isn't an ad network with measurement bolted on. The attribution layer came first. The ad network was built to make use of it.
Why Now
The OCPP 2.0.1 window is open for exactly one cycle.
The US charging network is still being built. Most operators right now are running infrastructure at a loss, watching for any recurring revenue that doesn't require them to hire a media sales team. OCPP 2.0.1 is the standard being deployed at scale — the first version of the protocol that exposes enough vehicle data to make audience targeting actually work.
That window, before two or three platforms consolidate the inventory, is short. The attribution layer, the programmatic stack, and the CPO relationships all exist. The product is live. The inventory is real. What comes next is scale.
Advertising, partnerships, press, investor inquiries.