For Advertisers & Agencies

Advertise on EV charging stations.

VideoEV is the Vehicle Media Network for programmatic video at DC fast chargers. Buy by vehicle segment, not by cookie. Close the loop through Amazon Marketing Cloud. Pilots start at $25,000.

For Brands

Buy by vehicle. Not by cookie.

Session-resolved audience data from OCPP. The segments trade against a resolved vehicle profile at a specific charger where the Vehicle Identity Graph has coverage, not a modeled mobile-location audience. Unresolved sessions fall back to contextual-only inventory.

Vehicle Segment
Reach
Floor CPM
Porsche Taycan / Audi e-tron
MSRP $80k+
41k
$24
ULTRA PREMIUM
Tesla Model S / Model X
MSRP $75k+
88k
$22
PREMIUM
BMW iX / Mercedes EQS
MSRP $70k+
63k
$20
PREMIUM
Ford F-150 Lightning / Rivian R1T
Truck segment
56k
$16
STANDARD
Resolved vehicle profiles at full CSMS pipeline activation. Methodology

Dynamic Location Triggers

Layer location context on top of vehicle data. Target by the type of venue where the charge happens.

🏨
Hotel / Resort
Luxury travel intent
✈️
Airport
Business traveler
🛍️
Luxury Retail
High-value shopper
⛳
Golf / Country Club
Affluent leisure
Amazon DSP Connect

Sync your Amazon DSP audiences directly. Retarget shoppers you already know by the vehicle they drive.

Why VideoEV

Four reasons media buyers move budget to the charger.

VideoEV is the Vehicle Media Network. Every impression runs inside a 28-minute charging session against a hardware-resolved vehicle segment. Exposures export AMC-ready for clean-room match inside the advertiser\'s AMC instance. No mobile location inference. No panels. No cookies.

01
01

Hardware-confirmed vehicle identity

Every impression is tied to an EVCCID read from the charger's OCPP 2.0.1 feed. The Vehicle Identity Graph resolves that to make, model, and MSRP tier before the bid request fires. No mobile location inference, no panel extrapolation.

02
02

28 minutes of captive attention

A DC fast-charging session is a required wait. The driver cannot leave, cannot skip, and cannot close the screen. Video completion benefits from a physically captive viewer, unlike skippable web video or the ~3-minute distracted dwell at Gas Station TV kiosks. Aggregate VCR is measured via VAST quartile events and will be published once campaign volume supports a stable figure.

03
03

AMC-ready exposure export

Hashed exposures export in AMC's advertiser-uploaded-data schema, ready to upload to your AMC instance. Clean-room match runs inside your own AMC. Default measurement today is pixel-based; AMC-matched conversions surface once your instance is connected. Default attribution window 24 hours from session end, configurable per campaign. No cookies, no third-party join keys, no modeled reach.

04
04

Cookieless, PII-free in the bid stream

VideoEV targets the physics of the session (kW draw, voltage, hardware identifier), not the person. IAB TCF v2.2, GPP, and MSPA compliant across all three domains. No MAIDs, no emails, no device fingerprinting.

Head to head

How VideoEV compares to the channels you already run.

Honest comparison across programmatic DOOH (Vistar Media, OUTFRONT Media, Lamar), connected TV, and retail media networks (Amazon Ads, Walmart Connect, Kroger Precision). Green where VideoEV leads, neutral where it matches.

Audience verification
VideoEV
OCPP hardware ID
DOOH
Probabilistic mobile
CTV
IP + login
Retail
Purchase history
Dwell per impression
VideoEV
28 min captive
DOOH
3–8 sec passerby
CTV
Variable, skippable
Retail
Session-scoped
Video completion rate
VideoEV
Captive (VAST tracked)
DOOH
N/A (panel estimate)
CTV
70–75% (non-skip)
Retail
60–70%
Cookieless
VideoEV
Yes, by construction
DOOH
Yes
CTV
Yes on most platforms
Retail
First-party only
PII handling
VideoEV
None stored
DOOH
Mobile ad ID
CTV
Account-level
Retail
First-party, clean-room
Closed-loop purchase attribution
VideoEV
AMC clean-room
DOOH
Modeled lift
CTV
Limited (platform-specific)
Retail
Native
CPM range
VideoEV
$14 – $24
DOOH
$4 – $15
CTV
$25 – $55
Retail
$20 – $60
Competitive separation
VideoEV
Session-exclusive
DOOH
Loop-based
CTV
Pod-based
Retail
Query-level

CPM and dwell figures informed by VideoEV pilot campaigns, industry benchmarks (IAB, OAAA, PwC, Paren) as of Q1 2026, and pipeline projections labelled on `/how-it-works#methodology`. VCR is measured via VAST quartile events and will be published once pilot volume supports a stable figure.

Plan fit

VideoEV does not replace your plan. It fills the gap in it.

Most campaigns we run sit alongside existing CTV, retail media, and DOOH line items, not against them. Here is how PR, programmatic, and brand planners are slotting VideoEV into their 2026 media mix.

Traditional DOOH (Vistar, OUTFRONT, Lamar)
Upgrade path
Same OpenRTB 2.6 pipes. VideoEV adds hardware identity the old billboard network cannot produce.
Gas Station TV (GSTV)
Direct replacement
9× longer dwell than a gas pump, VAST-tracked completion against a captive viewer, and hardware-derived vehicle context. Same shopper, captive for longer.
Connected TV (CTV)
Incremental reach
Captures the viewer when the TV is off. 28-minute attention at CPMs below premium CTV.
Retail Media (Amazon Ads, Walmart Connect, Kroger Precision)
Upper-funnel partner
Fires before the shopper walks into the store. Complements lower-funnel retail-site placements.
Auto endemic (CTV, print, radio)
Category home turf
Reach EV drivers on the vehicle they already own. Upgrade, accessory, and insurance targeting all land with context.
Programmatic video (pre-roll, mid-roll)
Higher-attention sibling
Same creative, same DSP stack. Drops into a captive 28-minute moment instead of a 5-second skip window.

Start a pilot

Tell us what you want to test.

We respond within one business day with a media kit, segment reach for your target audience, and a pilot proposal. Pilots start at $25,000 for an eight-week flight.

We respond within one business day. Media kit, segment reach, and pilot proposal included.

Common questions

Questions we get from advertisers.

Through your existing programmatic stack via IAB OpenRTB 2.6, or directly through the VideoEV self-serve console. No new DSP seat required. Pilots start at $25,000 for a typical eight-week flight.