How It Works
Plug-in to purchase data. In milliseconds.
VideoEV operates at the OCPP protocol layer, the wire between the EV and charger. Gas Station TV runs ~3 minutes of distracted dwell at a pump. Vistar runs polygon- modeled audiences derived from mobile-location panels. VideoEV reads OCPP hardware telemetry, resolves the EVCCID against the Vehicle Identity Graph, serves a vehicle-targeted video impression in milliseconds, and exports hashed exposures for clean-room match to Amazon purchase records when the session ends.
The ecosystem
Three players. One session.
Charge Point Operators
Supply the inventory
- ▸OCPP 2.0.1 protocol integration
- ▸Zero upfront investment or hardware swap
- ▸Ad ops fully managed by VideoEV
- ▸Revenue share on every session
Brands & Agencies
Buy verified impressions
- ▸Target by vehicle make, model & MSRP tier
- ▸Set CPM, daypart, venue type, and geo
- ▸Creative on kiosk, mobile & in-car
- ▸Closed-loop AMC attribution post-session
For media buyers
Five steps from brief to closed loop.
No new DSP seat required. Campaigns run through your existing programmatic stack via OpenRTB, or direct through the VideoEV self-serve console.
Define your segment
Use the Audience Builder to select vehicle make, model, and MSRP tier. Layer in daypart windows, station venue type, and geo. Every filter maps to a hardware-confirmed OCPP signal resolved through the Vehicle Identity Graph. Where the graph has coverage the audience is a per-impression hardware-derived vehicle profile; unresolved sessions fall back to contextual-only inventory.
Set your CPM and flight
Establish your CPM floor and ceiling, total budget, and flight dates. Bid against specific inventory windows, peak commute hours trade at a premium; off-peak inventory clears at the floor. You decide where you sit in the auction.
Creative enters the auction
When a driver plugs in, the OCPP handshake triggers a bid request on our OpenRTB 2.6 exchange. Your creative is evaluated against the live session signals in under 200 milliseconds. If you win, the ad serves within the first 90 seconds of the session.
Ads run across three surfaces
Creative runs simultaneously on the charger kiosk (16:9, seen at two metres), the driver's VideoEV mobile app, and in-car display tablets where available. Dwell is not estimated, it is verified against live State of Charge, updated throughout the session.
Attribution fires post-session
AMC purchase signal match, store visit lift from mobile location data, app install tracking, and web visit correlation all report in the real-time dashboard. Attribution window is 24 hours from session end. You close the loop without third-party cookies.
For CPOs
Four steps from network to revenue.
No upfront cost, no minimum stall count, no ad ops team required. Your hardware stays exactly as-is.
Connect at the protocol layer
Integration happens at OCPP 2.0.1, the protocol that already governs charging authorisation, session data, and power management on your network. There is no hardware swap, no forklift upgrade. Your stations keep operating exactly as before. We read the signal alongside your existing CMS.
Screens go live
VideoEV supplies the kiosk display hardware or integrates with your existing screens. The mobile app layer activates for drivers who authenticate through your network. In-car integration connects via vehicle API where the OEM supports it. Setup is handled by our integrations team.
Inventory enters the auction
Once stations are live, every eligible session enters the VideoEV auction. When a session does not clear a paid tier, House / Backfill fills the screen. VideoEV manages all demand, you never negotiate with advertisers, review creative, or run ad ops. Your team does nothing differently.
Revenue deposits monthly
Your share of session yield, blended across dayparts and surfaces, deposits on the first of each month. Per-session yield is a projection that varies by venue mix, vehicle segment, and flight density, not a flat per-stall guarantee. No upfront capital required. No minimum stall count.
Under the hood
Sub-second,
plug-in to ad serve.
A charging session and a programmatic ad buy start simultaneously. The OCPP wire carries both. The log below is an illustrative trace, not a live production capture.
OCPP (Open Charge Point Protocol) governs the physical connection between an EV and a charging station. VideoEV reads session signals at this layer, before any ad tech stack or CMS. The data is deterministic by design.
Common questions
Do I need a new DSP to buy VideoEV?
No. VideoEV connects to your existing programmatic stack via standard OpenRTB 2.6. Direct buys are also available through the self-serve console with no seat required.
What creative formats do you accept?
VAST 4.2 video (15s, 30s), static display (1920×1080 and 9:16), and native in-app units. Reach out and we'll share full creative specs.
How long does CPO integration take?
From signed agreement to first live session: four to six weeks, depending on network size and existing hardware configuration. Our integrations team handles everything.
What is the minimum spend for a campaign?
Direct pilots start at $25,000 for a typical eight-week flight, brief to attribution. Programmatic buys via OpenRTB have no minimum; the buyer sets CPM and budget through their DSP like any other inventory source.
How is dwell time measured?
Dwell is derived from live State of Charge and battery capacity, session by session. The EV cannot leave the cable while charging, so dwell is a physical constraint, not a modeled estimate. Individual sessions vary; we report the dwell the session actually ran.
How do CPOs receive payment?
Revenue share deposits via ACH on the 1st of each month. You receive a monthly statement with session counts, yields by daypart, and CPM breakdown.
Methodology & Sources
Where every number on this site comes from.
VideoEV is in active pilot phase. Some figures below are from third-party industry sources (IAB, OAAA, PwC, Winterberry). Others are internal benchmarks or projections based on OCPP-compatible CSMS coverage and the integration pipeline. We label each one explicitly so buyers and investors can weigh them honestly.
We are an early-stage company. Every figure above is versioned; if you want the underlying calculation or sample size for any claim, we share it under NDA on request. Figures tagged Industry source are externally verifiable; figures tagged Pilot benchmark, Internal benchmark, Pipeline projection, or Pilot + pipeline are VideoEV first-party numbers that will be restated as the network scales.
Work with VideoEV
One network. Three doors in.
We can size a test in a week, regardless of which budget pool it sits inside.
Verified reach. Closed-loop outcomes.
Build campaigns against hardware-resolved vehicle audiences. Run on kiosk, mobile, and in-car. Exposures export AMC-ready; clean-room match runs inside your own AMC instance.
- Hardware-resolved audience targeting
- Kiosk, mobile, and in-car video
- AMC-ready export · pixel today
- Contextual, brand-safe inventory
Pilots from $25k. Reply within one business day.
The vehicle side of your retail plan.
Near-store and in-vehicle impressions that complement your retail media network. A charger in a Target or Walmart parking lot is a shoppable moment with 28 minutes of attention.
- Near-store proximity at scale
- Sits beside Amazon Ads, Walmart Connect
- OpenRTB 2.6 programmatic
- Incrementality via AMC-ready exposure export
Sized against your retail media footprint.
Turn OCPP into yield.
Read-only OCPP integration on hardware you already own. Revenue share on every session. Compatible with Driivz, AMPECO, ChargeLab, and EV Connect.
- No new hardware required
- Revenue share, zero upfront
- Works with OCPP 2.0.1
- Full ad operations handled
Expanding with US charging networks.