How It Works
From session start to attribution report.
VideoEV operates at the OCPP protocol layer — the wire between the EV and the charger. When a driver plugs in, a bid fires. When they unplug, attribution closes. The whole stack, explained below.
The system
Two sides of one marketplace.
Brands & Agencies
Buy verified impressions
- ▸Target by session-resolved vehicle segment
- ▸Set CPM, daypart, venue type, and geo
- ▸Creative serves across kiosk, mobile, in-car
- ▸Closed-loop attribution post-session
Charge Point Operators
Earn yield on every session
- ▸Connect existing OCPP 2.0.1 hardware
- ▸VideoEV supplies or integrates screens
- ▸Ad ops fully managed — no internal resource
- ▸Revenue share deposits monthly
For media buyers
Five steps from brief to closed loop.
No new DSP seat required. Campaigns run through your existing programmatic stack via OpenRTB, or direct through the VideoEV self-serve console.
Define your segment
Use the Audience Builder to select vehicle make, model, and MSRP tier. Layer in daypart windows, station venue type, and geo. Every filter maps to a confirmed OCPP signal — not a panel, not a survey, not income modeling.
Set your CPM and flight
Establish your CPM floor and ceiling, total budget, and flight dates. Bid against specific inventory windows — peak commute hours trade at a premium; off-peak inventory clears at the floor. You decide where you sit in the auction.
Creative enters the auction
When a driver plugs in, the OCPP handshake triggers a bid request on our OpenRTB 2.6 exchange. Your creative is evaluated against the live session signals in under 200 milliseconds. If you win, the ad serves within the first 90 seconds of the session.
Ads run across three surfaces
Creative runs simultaneously on the charger kiosk (16:9, seen at two metres), the driver's VideoEV mobile app, and in-car display tablets where available. Dwell is not estimated — it is verified against live State of Charge, updated throughout the session.
Attribution fires post-session
AMC purchase signal match, store visit lift from mobile location data, app install tracking, and web visit correlation all report in the real-time dashboard. Attribution window is 24 hours from session end. You close the loop without third-party cookies.
For CPOs
Four steps from network to revenue.
No upfront cost, no minimum stall count, no ad ops team required. Your hardware stays exactly as-is.
Connect at the protocol layer
Integration happens at OCPP 2.0.1 — the protocol that already governs charging authorisation, session data, and power management on your network. There is no hardware swap, no forklift upgrade. Your stations keep operating exactly as before. We read the signal alongside your existing CMS.
Screens go live
VideoEV supplies the kiosk display hardware or integrates with your existing screens. The mobile app layer activates for drivers who authenticate through your network. In-car integration connects via vehicle API where the OEM supports it. Setup is handled by our integrations team.
Every session monetised
From the first plug-in, your inventory enters the auction. The VideoEV exchange manages all demand — you never negotiate with advertisers, review creative, or run ad ops. We handle the full media layer. Your team does nothing differently. The screens just earn.
Revenue deposits monthly
Your share of session yield — blended across all dayparts and all surfaces — deposits on the first of each month. CPOs on VideoEV average $3.20 per charging session across their network. No upfront capital required. No minimum stall count.
Under the hood
200 milliseconds,
start to serve.
A charging session and a programmatic ad buy start simultaneously. The OCPP wire carries both.
OCPP (Open Charge Point Protocol) governs the physical connection between an EV and a charging station. VideoEV reads session signals at this layer — before any ad tech stack or CMS. The data is deterministic by design.
Common questions
Do I need a new DSP to buy VideoEV?
No. VideoEV connects to your existing programmatic stack via standard OpenRTB 2.6. Direct buys are also available through the self-serve console with no seat required.
What creative formats do you accept?
VAST 4.2 video (15s, 30s), static display (1920×1080 and 9:16), and native in-app units. Creative specs are in the media kit.
How long does CPO integration take?
From signed agreement to first live session: four to six weeks, depending on network size and existing hardware configuration. Our integrations team handles everything.
What is the minimum spend for a campaign?
Direct campaigns start at $5,000. Programmatic buys have no minimum — you set CPM and budget through your DSP like any other inventory source.
Is the dwell time really guaranteed?
The EV cannot leave while charging. Session duration is derived from live State of Charge and battery capacity — it is a physical constraint, not an estimate.
How do CPOs receive payment?
Revenue share deposits via ACH on the 1st of each month. You receive a monthly statement with session counts, yields by daypart, and CPM breakdown.
Work with VideoEV
One network. Three ways in.
Reach EV drivers that buy
Build targeted campaigns against session-resolved vehicle data. Set your CPM, choose your surfaces, and track every outcome in real time. Minimum buys start at $5k.
- Session-resolved audience targeting
- Creative across kiosk, mobile & in-car
- Real-time attribution dashboard
- Brand safety — 100% contextual
We respond within one business day
Turn infrastructure into income
Add VideoEV screens to your stations. We handle the ad operations — revenue share deposits monthly, no upfront investment required.
- White-label kiosk & app UI
- Revenue share model — zero upfront
- Works with existing OCPP hardware
- Full ad operations handled for you
Currently expanding with US networks
Drive affluent shoppers in-store
EV drivers spend 30% more on discretionary categories than the average consumer. Place ads at nearby chargers and measure foot traffic back to your location.
- Geo-targeted by store proximity
- Audience: $150k+ household income
- Foot-traffic attribution included
- Curb-to-counter measurement
We respond within one business day